
The Ad Council partnered with COVID Collaborative's scientific advisory group and the CDC on a campaign "It's Up to You" to build public confidence in the COVID-19 vaccines. Community based organizations and other trusted messengers are sharing https://getvaccineanswers.org/ and https://spanish.getvaccineanswers.org/ to help people feel confident and prepared to get vaccinated once a vaccine is available to them. A free public health toolkit is available online.
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